Buy · Sell · Trade
A gold and silver exchange — buy, sell, or trade at one counter.
A gold exchange at one counter: buy bullion from the case, sell gold and silver across it, or trade what you have for what you would rather hold — jewelry for bars, coins for bullion, gold for silver. Each is priced at market value, tested and explained in front of you.
Buy gold
Buying from the case.
Bullion Reserve offers a wide variety of precious metals available for purchase — gold, silver, platinum, and palladium as bullion bars, coins, and select jewelry pieces. The inventory runs from investment-grade bullion to collectible items.
Everything sold is verified for authenticity and purity, priced off live world market rates, and explained — weight, metal content, and value — so you understand exactly what you are purchasing.
- Gold, silver, platinum & palladium
- Bullion bars, coins & select jewelry
- Verified authenticity and purity
- Receipts & certificates where they apply
- Priced off live world market rates
Sell gold
Selling across the counter.
Built for selling gold or silver with transparency and confidence: gold jewelry, broken or unused pieces, scrap, bullion, coins, and silver items.
Each item is tested on the spot using industry-standard methods, with the evaluation explained as it happens. Pricing follows current market conditions — the day's spot at a stated payout, no hidden deductions — so you can make an informed decision at your own pace.
Trade gold
Trade it for what you actually want.
Exchange services let you trade existing pieces for different forms or metals — jewelry for bullion, coins for bars, or gold converted into silver, platinum, or palladium.
Every exchange is priced at fair market value on both sides, with clear explanations and no hidden charges — flexibility for adjusting your holdings without selling outright.
- Jewelry traded for bullion
- Coins traded for bars
- Gold into silver, platinum or palladium
- Fair market value, both directions
- No hidden charges
In detail
Buying, selling, and where people drive in from.
- Buy gold, silver & platinum bullionMoney nobody can print: bars, sovereign coins and IRA-eligible metal, priced off the live market and explained across the counter.Buy
- Sell gold, silver, coins & estate jewelryTested for purity in front of you, weighed by karat, paid off the day's spot — no hidden deductions.Sell to us
- A coin shop you can walk intoGraded slabs, sovereign coins, licensed collectible silver and the odd stuff — bought and sold across one counter in Madison Heights.The coin shop
- What we evaluate — and howThe precious metals matrix: sovereign bullion, certified numismatics, investment bars and fine high-karat jewelry — tested, weighed and priced in front of you.Our standards
- Private Wealth & Estate Valuation appointmentsA dedicated table and a booked slot for whole estates and larger bullion transactions — no retail line, nothing rushed.Private appointments
- Today's gold & silver spot priceThe live board the counter prices from — gold, silver, platinum and palladium per troy ounce — and how a buy or sell number is built from it.Spot prices
- Where the counter draws fromThe I-75 and I-696 towns that buy and sell here, with the drive from each.Areas we serve
Before you trade
Questions people ask about trading
- How does a trade work?
- Both sides are priced at fair market with the math shown: what you bring is tested and weighed in front of you and priced off the day's spot, and what you take from the case is priced off the same board. The difference settles either way.
- Can I trade jewelry straight for bars or coins?
- Yes — that is the exchange counter's whole job. Metal you do not want becomes metal you do in one visit, with the testing and both prices in front of you.
- Do I need an appointment to trade?
- No — walk in during counter hours. A whole estate or a larger bullion order is easier at a private appointment, which books a dedicated table.
- Is there a gold exchange near me in Metro Detroit?
- This counter is on 11 Mile in Madison Heights, a mile off I-75 and one stop from I-696 — inside twenty minutes of most of Oakland and Macomb. Gold, silver, platinum and palladium are exchanged in both directions at the same counter, priced off the same live board.
Inquire now
Tell us what you're buying, selling or trading.
337 E 11 Mile Rd, Madison Heights, MI, 48071 · Mon–Fri 9 am – 5 pm · Sat 10 am – 3:30 pm · Closed Sun